$PURE “Secret Stock Promoter” PURE Bioscience Newsletter 2:37:10 PM November 2, 2018

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PURE Promotional Newsletter

The following is a newsletter released by "Secret Stock Promoter" promoting PURE Bioscience


The following newsletter has not been verified for accuracy or completeness.

Mondays Pick PURE Potential Breakout Catalyst,
Analyst Issues $2.45 Cent Price Target

Profit Seekers,

My HUGE New Monster Pick for Monday is PURE

I have a very unique new stock idea that one analyst believes could potentially more than DOUBLE in price from here.

Timing could not be any better for my new idea.

Wall Street is just Starting to Show Major Interest in PURE

One of Wall Street's Top Analysts initiated coverage on PURE
Bioscience, Inc. PURE with a target price of $2.45.

According to , PURE has 497% potential upside from its current price at todays open.

New York based Research firm SeeThruEquity initiated coverage on PURE Bioscience, Inc. PURE with a 12-month price target of $2.45. Pure Bioscience is focused on developing and commercializing its proprietary SDC-based antimicrobial products primarily in the food safety arena. SDC is non-toxic and offers superior efficacy in reducing pathogens when compared with other incumbent products.

HUGE Tailwind for PURE

Persistent foodborne illness outbreaks and product recalls have resulted in stricter compliance norms thereby providing huge tailwind for PURE.

The new Food Safety Modernization Act, USDAs Salmonella action plan and increasing DoJ activity are likely to benefit PURE according to SeeThruEquity as companies seek superior food safety solutions to adhere to new standards.

PURE addressable opportunity is large $2.5 billion market and the company is targeting to achieve 10% market share over the long term $250 million revenues.

We see PURE as a speculative play on the sensitive food safety market, with superior product technology and an experienced management team. The company has made considerable progress over the last few years, with revenues growing 72% YOY in 9M17.

Going forward in FY18, we expect PURE to increase revenues approximately 403% to $9.7 million aided by new customer acquisitions, commercialization of PURE Control and entry into new markets poultry and produce processing. According to SeeThruEquity.

Company Highlights

Increased regulatory scrutiny to benefit PURE With rules finalized under the Food Safety Modernization Act FSMA in 2016, the FDA is stepping up compliance and enforcement efforts through increased inspections of manufacturers and processors, especially in the areas of preventive controls and environmental monitoring programs.

In addition, the USDA, under its Salmonella Action Plan, has finalized new federal standards to reduce Salmonella and Campylobacter in poultry. To enforce compliance, the USDA is increasing the frequency and rigor of testing, and will be posting individual companies food safety performance online. USDA currently estimates 63% of plants to be out of compliance.

Moreover, the number of foodborne outbreaks and product recalls continue to persist, which negatively impacts the affected brands value. All these challenges are pushing companies to seek superior food safety solutions, thereby providing tailwind to PUREs products.

Disruptive SDC technology with high entry barriers PURE is commercializing patented SDC-based antimicrobial products FDAUSDA approved PURE Control and EPA registered PURE Hard Surface. SDC silver dihydrogen citrate test data demonstrate proven superior efficacy over a broad spectrum of pathogens, including E. coli, Salmonella, Listeria, Campylobacter and Norovirus, when compared with other products currently in use in the food industry. PURE Hard Surface shows 90% improvement in pathogen reduction on surfaces vs. incumbent products. PURE enjoys extensive competitive barriers in the form of 12 US patents and the unique EPA, FDA and USDA approvals.

Large market size Management is focused on commercializing SDC primarily for the food-safety solutions industry which represents a $2.5 billion opportunity combined for its 2 products. The company is targeting to achieve a market share of 10% or $250 million driven by launch of PURE Control and accelerating sales of PURE Hard Surface Disinfectant. PURE Control has already received a first sales order in the US produce processing aids market $300 million size, while revenue from the $350 million plus US poultry processing aids market is anticipated soon F1Q2Q18. Further, the company is targeting to begin commercialization of PURE Control for $400 million US beef and pork processing aids market by the end of calendar 2018. The sales pipeline for PURE Hard Surface remains robust with three additional national chains and more than 50 food processors evaluating the product for use.

Blue Chip Leadership Team

PURE has built a leadership team with deep food industry and food safety experience, including
CEO, Hank Lambert, 35 years experience, ran both retail and foodservice operating companies for Heublein, Nabisco, Pinnacle Foods started up and ran the Food Safety business for Underwriters Laboratories, UL, prior to joining PURE.

Cliff Wechsler, EVP Sales 30 years sales leadership in foodservice at Kraft Foods

BOD - industry leaders include Elisabeth Hagen, M.D., former USDA Under Secretary for Food Safety and currently a leading food safety consultant Janet Risi, President and CEO of Independent Purchasing Cooperative, Inc.

Scientific Advisory Board, led by Dr. James Marsden, renowned food safety scientist, recently named Exec. Dir. of Food Safety at Chipotle Mexican Grill, to address the food safety challenges it faces.

Dave J. Pfanzelter, Chairman served as the Chairman since August 13, 2013 and retired August 2018. He previously served as a director of the Company from February 2013 to July 2013. Prior to this, Mr. Pfanzelter served as senior vice president of Kellogg Company, president of Kelloggs Specialty Channels and president of Kellogg Canada from May 2004 to May 2010. Mr. Pfanzelter began his career in 1975 with Oscar Mayer Foods Corporation, serving in several key sales and marketing positions. In 1995 he was appointed vice president of sales of Kraft Foodservice, representing the combined manufactured brands of Oscar Mayer, General Foods, and Kraft Foods. In 1998 Mr. Pfanzelter joined Keebler, serving as vice president and general manager prior to Keeblers acquisition by Kellogg in 2001. Since 1998, Mr. Pfanzelter has been on the board of directors of Doctors Associates. In February 2012, Mr. Pfanzelter joined the Advisory Board of Wrigley Foods. He also served on the Board of the International Food Service Manufacturers Association as chairman and member of its executive committee.

Here Are A Few More Reasons Why Smart Readers
Could Potentially Pounce On PURE

PURE has been making tremendous progress

PURE has been accomplishing one major milestone after another, with accomplishments like the Grow of existing national food manufacturersprocessors to 100 in 2018, Continue building traction in current markets, Continued Licensing PURE products distribution and SDC technology for non-food applications, Cash Flow Breakeven Q1 calendar 2019 annualized revenue run rate of $6 million.

Hank R. Lambert, CEO, said We are pleased to have closed the fiscal fourth quarter with strong momentum and quarterly food safety revenues putting us on a $2 million annualized run rate. We are also very encouraged that fiscal Q1 is off to a strong start. Our quarterly core food safety revenue growth has grown to triple digits, which reflects our strategic focus and the game changing nature of our SDC-based solutions.

Lambert continued, We are seeing expanding use by Taylor Farms of PURE Control our direct food contact antimicrobial solution, accelerating progress in gaining adoption of our truck sanitizing solution among food transport companies, and accelerating expansion of PURE Hard Surface use in processing plants and restaurant chains.

We have squarely addressed expenses and taken a series of meaningful steps to significantly reduce our overhead. This combination of revenue momentum and expense control lead me to reaffirm my expectation that, based upon our projections of customer adoption and rollout, we can achieve a cash flow breakeven annual revenue run rate of approximately $6 million by the end of calendar Q1 2019, concluded Lambert.

The Bottom Line

PURE looks to be in a great position right now and numerous recent developments could lead to potential strong upside and with their recent $2.45 price target, which if achieved, represents substantial upside potential from its current price.

Put PURE on the top of you watch list and begin your research

I am urging all of our members to add PURE to the top of their watch list right now, and be ready Monday morning at or before the opening bell.

Yours for greater profits,

Editor, SecretStockPromoter

https www . purebio . com
https www . purebio . com investorsanalyst-coverage . htm
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