### 1st C/S

### First to Campaign for Symbol

The total number of times a particular stock promoter was first to begin a promotional campaign for a particular stock.

Although many stock promoters may promote the same stock within a similar period of time, there will always be one stock promoter who is first to do so. This number is the total count of these occurrences for a particular stock promoter.

### ADP

### Average Days to Peak

The average period in days until the peak profit is observed for a particular campaign. This average is taken over all campaigns for a particular stock promoter.

### APP

### Average Peak Profit

The average profit over all campaigns by a particular stock promoter. The profit for a campaign is considered to be the total gain from the first day of the campaign to the day when the peak share price was achieved. This average is taken over all campaigns for a particular stock promoter.

### A. CL

### Average Campaign Length

Average length of a promotional campaign by a particular stock promoter. Average is taken over all campaigns for a particular stock promoter.

### A. High cid

### Average High on Campaign Initiating Day

Average high off of the open for all campaign initiating days for a particular stock promoter.

### A. MF

### Average Money Flow on Campaign Initiating Day

The average money flow in dollars for all campaign initiating days for a particular stock promoter.

### A. N/C

### Average Newsletters per Campaign

The average number of newsletters released during the entire promotional campaign. Average is taken over all campaigns for a particular stock promoter.

### A. Trades cid

### Average Trades on Campaign Initiating Day

The average number of trades on the campaign initiating day. Average is taken over all campaigns for a particular stock promoter.

### A/S

The total number of shares authorized for a particular stock.

### cid

### Campaign Initiating Day

The campaign initiating day is the first trading session since the start of a promotional campaign.

When a promoter begins a campaign it may not necessarily begin on a trading day. A campaign may begin on a weekend, on a holiday, or after hours on a trading day.

If a campaign begins after hours on a trading day, that same day is not considered the campaign initiating day because the market is closed and traders are therefore unable to trade shares of that stock. In this case, the campaign initiating day would be the following day (assuming the next day is a trading day).

Importantly, for any given campaign, by any given promoter, for any given stock, there is only one campaign initiating day. Typically, the campaign initiating day produces the most buy/sell volume during the entire campaign period.

### Float

The total number of floating shares for a particular stock.

### Last Active

The total number of days that have elapsed since a particular stock promoter last released a newsletter.

### N. EOD cid

### Net End of Day Closes

The net sum of positive end of day closes and negative end of day closes for all campaign initiating days by a particular stock promoter.

This is the net value of the total number of positive end of day closes minus the total number of negative end of day closes. This calculation will take a negative value if there are more negative end of day closes as compared to the total number of positive end of day closes.

These closes are taken from the campaign initiating days only.

Consider the example of a net end of day close value of 5. In this situation, there could have been 15 positive end of day closes and 10 negative end of day closes since 15 – 10 = 5. Or, there could have been 9 positive end of day closes and 4 end of day closes since 9 – 4 = 5.

### O/S

The total number of shares outstanding for a particular stock.

### Run

The total number of consecutive days that a stock has gained share price value.

If stock ABCD closed up +25% on Monday, closed up +55% on Tuesday, and closed up +10% on Wednesday, the run in this case would be 3.

### + EOD cid

### Positive End of Day Closes

The total number of positive end of day closes taken over all campaign initiating days for a particular stock promoter. This is also known as closing in the green or closing in the black.

### - EOD cid

### Negative End of Day Closes

The total number of negative end of day closes taken over all campaign initiating days for a particular stock promoter. This is also known as closing in the red.