$FDBL Friendable Inc. (FDBL) Addresses Churn in the Music Streaming Industry by Offering Fan Pass Live and Branded Products to Enhance Listener Experience

on August 29, 2022 News and Tags: , , , with 0 comments

Churn occurs when subscribers sign up for a streaming service and immediately cancel once the current season or event is over, but re-sign up when something new catches their attention
Fan Pass Live offers subscribers a new type of experience that revolves around the life of their favorite artists and the ability to see them on-demand
The global music streaming industry was valued at $29.49 billion in 2021 and is expected to reach $103.07 billion by 2030, growing at a CAGR of 14.7%

For companies competing in the music and video streaming industry, personalization is becoming a key contributor to earning higher subscriber retention rates. Churn has always been a problem in the landscape, with subscribers signing up for subscription services but leaving the platforms once their need was fulfilled and signing up again when a new season or event occurs. With video streaming platforms introducing algorithms that “recommend” what you should watch next, Friendable (OTC: FDBL), a mobile technology company focused on its Fan Pass Live artist platform, is introducing a new way to engage and retain subscribers through its Fan Pass Live branded offering.

The Fan Pass Live artist platform proactively supports artists and provides a personalized experience for fans who subscribe to its music platform, including…

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